The importance of product design

To ensure the successful introduction of an innovative product, you need to find the optimal blend of desirability, feasibility and viability. While manufacturability, functionality and affordability are key aspects, the perception of your product within your target audience is equally vital. That is why at TRICAS we integrate the look and feel of your innovation into the innovation process from the outset. So that we persuasively showcase the unique characteristics and benefits of the product to your target audience. The right product design enables you to reinforce your brand recognition and the values your brand promotes. TRICAS can help you achieve this.

Product design at TRICAS

At TRICAS, we see product design as a way for you to connect with your users and stakeholders. By employing product design optimally, we emphasise both user values and user experience. User values are the product functions and product features that are most valuable to the target audience. User experiences are the positive experiences that the target audience can expect in a real-life setting.

Our process
To ensure the product matches the target audience as closely as possible, we commence product design as early as possible in the innovation process. We define user scenarios and identify all the things that end users consider important (such as functionality and ergonomic design, contexts, price, alternatives). Next, we create a design strategy aimed at effectively conveying the benefits to the customer and facilitating the desired user experiences.

DesignDNA

We translate this design strategy into concrete design guidelines to create our DesignDNA, which serves as a blueprint to steer us through the various stages of product development and ensures there is design consistency across the products within a product line. Because you, as the client, play a substantive role in every aspect, TRICAS’s DesignDNA also specifically complements your commercial requirements. In short, DesignDNA enables us to align the look and feel of your innovation with the user values and the desired user experience. So, what are you waiting for?

Would you like to know more?

If you’d like to find out more about TRICAS’s DesignDNA, please feel free to contact Freddie Moes by emailing f.moes@tricas.nl